How ETFs are Changing the Investing Landscape

Written by Rob Goldman   

ETFs are getting bigger and better and diverse. How they are being used, when they are being used and the significance of new approaches to investing by nice ETFs could change the investing landscape.

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The Goldman Guide

  • VOLUME 8
  • ISSUE 16
  • APRIL 18, 2023

INSIDE OUR 10 MIN PODCAST:

  • The Stock Market Today
  • Investing Considerations
  • ETFs: Big and Getting Bigger

KEY TAKEAWAYS

  • An ETF story that could be a harbinger of things to come. Don’t know if is right, but it is noble
  • Market sentiment and considerations are as confused as ever
  • ETFs are again becoming a force and go-to category and sub-category for many investors.

An ETF’s Odd Strategy

There were a lot of interesting data dumps and info on the ETF front last week. This has prompted us to do a deeper than normal dive than usual on ETFs. And it is fascinating and useful.

It is no secret I am a fan of ETFs. Almost 20 years ago, when managing money, my firm (I was CIO) introduced the first-ever ETF-focused 401(k)s that combined Lifestyle (Risk and objective) characteristics that went out every ten years. We got lots of press in The Wall Street Journal and other leading financial publications.

Still, this experience provided me with a unique perspective as a mutual fund manager, ETF manager, small cap fund manager, and investment product designer. So, when I discuss a new ETF and its design and approach, I believe that the feedback can be extremely worthwhile.

Last week, Harbor International introduced a new ETF: Harbor Corporate Culture Small Cap ETF, which is a small cap version of its $10M in AUM Harbor Corporate Culture Leaders launched last year. They both target companies with strong corporate cultures, as determined by the scoring system used by Irrational Capital. The methodology scores companies based on criteria like employee engagement and motivation; trust and transparency; diversity of points of view and fairness in compensation.

This concept is noble although niche. Kudos to them. But is there really a correlation between stock performance and human capital, etc? I don’t know. I also can’t say how this will perform; I hope they do well. If they attract a lot of AUM, look for this approach to become more common. Seems odd, but could be a new way to generate alpha.

The Market Today

Modest improvement was had across the board---except for Bitcoin which worse by more than 10%, continuing its strong YTD performance.

Notable Numbers

AAII Sentiment Survey (figures rounded)

Current Last Week Long Term Avg
Bullish 33% 23% 38%
Neutral 32% 32% 32%
Bearish 35% 46% 31%
Future uncertainty, modest optimism, but caution and a lack of buying conviction

ETFs are increasingly becoming a source of capital safety. Their performance, absent tools -related shadows, don’t directly move stocks. However, the illustration of investor sentiment by the creations/redemptions are tangible, even if a lagging indicator, to a degree

INVESTING CONSIDERATIONS

...Banks are playing role in credit crunch and the big financials are still making, well, bank. This crunch might be bad for customers but reduce some risk for banks. So, should you invest in or avoid this sector? We say avoid. Crypto moves help drive this consideration.

...Will small caps be the beneficiary of a rotation, ever? Yes. You will know it when volume comes back with more regularity, and fear of equity risk, not just economic risk, dissipates.

...Are we near overbought time? Looking at RSI and other data, I’d say yes. Maybe now.


 

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