LiveDeal’s New Marketing Campaign Providing Double Digit Gains over Groupon
Real-time deal provider LiveDeal Inc. (NASDAQ – LIVE - $3.15 – Spec Buy), a publicly traded company that operates livedeal.com, a geo-location based mobile marketing platform that enables restaurants to publish "real-time" and "instant offers" to nearby consumers, is gaining traction over its competitors, including Groupon (NASDAQ – GRPN – NR), based on recent data. According to website analytics firm Alexa, LiveDeal website visitors spend more than double the amount of time per visit than deal platform competitor LivingSocial and nearly forty percent more time than Groupon. Clearly, the combination of LiveDeal’s targeted marketing approach to restaurant partners and consumers is gaining enviable traction. The “daily time on site” per visitor is an important metric used to measure a website’s consumer engagement success. In fact, it is often the main metric used when assessing a value on tech companies. The more time visitors spend on a site, the more valuable a company becomes.
Moreover, with a new comprehensive radio and national television marketing campaign behind it, the Company could exceed deal pioneer Groupon’s reach and presence in the restaurant segment. To date, LiveDeal boasts well over 10,000 restaurant partners as part of its impressive national footprint, which includes a major presence in the top 50 cities in the U.S.
With the first quarter of 2015 coming to a close yesterday, LiveDeal management will report on its success in adding new restaurant deals in the coming weeks. It is likely that these results compared very favorably with the fourth quarter of 2015, which itself saw significant growth. For the fourth quarter of last year, the Company announced 4,457 new restaurant deals in the period and investors can expect the first quarter 2015 results to exceed that figure.
Judging by its success in adding new restaurant deals, the Company's consumer base and its restaurant partners have been very receptive to its real-time deal engine and instant offers, which restaurant partners using the platform can turn on and off as desired. Going forward, it seems that the Company will continue to directly target restaurant owners and operators and increase the “daily time on site” per visitor, which should translate into additional revenue.
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Senior Analyst: Robert Goldman
Rob Goldman founded Goldman Small Cap Research in 2009 and has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.
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