New Year High Means New Target Price
Today we are issuing a research update on a NASDAQ stock that has achieved a new 52-week high on strong volume and is primed to break through its all-time high in the near term. Its business model is innovative and dynamic, its subsidiaries have won major contracts in recent weeks and the Company is actively bidding on contracts worth over $100M. That is why the Company, which services Fortune 500 companies and governments, just broke through our previous price target, prompting us to initiate a new one today.
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Recent Deals Help Fuel Value Rise
Over the last few weeks, ForceField Energy's ESCO subsidiary has announced key events in Connecticut and Massachusetts that serve as a great baseline for future business.
For example, the Company's ESCO subsidiary has entered into letter of intent agreements for two LED street light conversion projects as part of its previously announced selection to participate in the Connecticut Conference of Municipalities ("CCM") municipal "Street Light LED Conversion Program." The installation of the projects in Plainville, CT and Cromwell, CT, is worth an estimated value $1 million+, and is expected to be completed by Q3 2015. The initial installations in both towns will include the conversion of more than 2,600 street light fixtures with an estimated annual savings of approximately $225,000. ESCO is also currently in active discussions with more than 20 communities which make up CCM's 153 member-communities; and currently estimates the revenue generation potential of streetlight projects to be between $25 and $30 million which will be recognized over a three-to-five year period.
As we have noted in previous reports and updates, the primary industry driver of the conversion to LED lights is the substantial projected operating savings provided to operators, as compared with existing lighting solutions. These catalysts are further driven by increased state and federal initiatives such as the President's Challenge for Advanced Outdoor Lighting and the DOE's Better Building Program. Therefore, FNRG remains at the forefront of what are the early innings of a multi-billion dollar market opportunity that is enjoying a migration to switch to high efficiency lighting for street lights and other outdoor applications, with hockey stick-type growth expected over the 2-3 years. Moreover, ESCO's innovative, turn-key Municipal LED Street Light Conversion Program, ensures that FNRG is a candidate for large scale, high profile installations, since it is typically structured with no initial capital outlay required and is completely paid from the savings generated by the conversion thus generating immediate positive cash flow to the municipality.
ESCO has also been designated as a Prime Certified Energy Efficiency Contractor by the State of Massachusetts Division of Capital Asset Management & Maintenance ("DCAMM"). As a Prime Energy Efficiency Contractor, ESCO can now serve as a lead bidder in undertaking larger (in excess of $100,000) projects. In addition, ESCO will now have direct access to DCAMM's bid system with automatic notifications of impending opportunities. Prior to being designated as a Prime Contractor, ESCO had already contracted with DCAMM for more than $1.5 million in comprehensive energy savings solutions across a wide range of facilities.
In our view, the latest trading activity is just the beginning for these shares as the Street wished to see the fruits of FNRG's labors via new contracts from businesses acquired in 2014. Considering ESCO has a history of $10M in revenue and over $1M in EBITDA and American Lighting has an enviable customer base through its 28 years in business, FNRG is primed to take leverage these subsidiaries' operational strengths, and geography to become a dominant force in the multi-billion dollar industry. Plus, the Company's financing model and synergistic relationships with companies like Noveda for its LED Lighting Management Systems, and FNRG's $100M+ in active bids should make for a banner revenue year for the Company as it takes a big bite out of the market.
Recent Trading History For FORCEFIELD ENERGY, INC.
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Senior Analyst: Robert Goldman
Rob Goldman founded Goldman Small Cap Research in 2009 and has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.
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