Investment and Company Research
Opportunity Research
MICRO CAP HOT TOPICS
November 5, 2013
WEARABLE-SENDING HEALTH AND FITNESS SENSING DEVICES
TO SPUR LIFEAPPS GROWTH
According to a recent report released by global technology research firm ON World, demand for health and fitness solutions has spurred widespread adoption of mobile sensing health and fitness devices. Moreover, ON World predicts that with the proliferation of Bluetooth Smart technology that seamlessly connects mobile sensors to the Internet, more than a quarter of a billion wearable health and fitness sensing devices will be shipped worldwide between 2013 and 2017. Forecasts such as this are music to the ears of the management of LifeApps Digital Media, Inc. (OTCQB – LFAP $0.07 – Spec Buy). The Company offers a variety of sports and fitness related content to the growing mobile media market and is set to monetize these apps with the proliferation of the aforementioned sensing devices.
ON World’s report entitled Mobile Sensing Sports and Fitness was produced following interviews with 2,000 individuals. Highlights of report are extremely relevant to LifeApps’ growth, considering its key mobile apps such as the Golf Core Grip Workout System, Yoga workouts and a Tennis Workout system as well. For example, by 2017, it is estimated that there will be 500 million annual sensor shipments for mobile sensing fitness and health applications and two-thirds of these will be for activity tracking. In addition, one of ON Worlds’ surveys of 1,000 consumers found that 40% are interested in purchasing a smart watch and nearly half will use their smart watch primarily for health and fitness applications. On a related note, another survey revealed that 37% say it is "important" or "most important" to use their smartphones for fitness/weight management.
This report dovetails nicely with an outstanding article just published on Forbes online entitled “7 Ways Mobile Will Change Business In 2014.”
http://www.forbes.com/sites/drewhendricks/2013/10/29/7-ways-mobile-will-change-business-in-2014/?utm_campaign=techtwittersf&utm_source=twitter&utm_medium=social
Clearly, LifeApps offers the right products for one of the fastest and most important segments of the mobile device and mobile app markets. As new hardware and new technologies are adopted, the Company is poised to enjoy substantial growth.
For more information, refer to our previous sponsored LFAP Reports, Updates and Hot Topics by visiting www.GoldmanResearch.com
Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.
Analyst Certification
I, Robert Goldman, hereby certify that the view expressed in this research report accurately reflect my personal views about the subject securities and issuers. I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the recommendations or views expressed in this research report.
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