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October 31, 2013

LifeApps Leverages Tennis Popularity and Swagger

Much like in the 1970’s and 1980’s when growth in the popularity of tennis was driven by major names such as Jimmy Conners, John McEnroe, Ivan Lendl, and Martina Navratilova, history is repeating itself. One of the reasons why viewership for professional tennis is up over the past few years is the fact that Rafael Nadal, Novak Djokovic and the Williams sisters bring a style and swagger to the game while growing the brand.  LifeApps® Digital Media, Inc. (OTCQB – LFAP - $0.07 – Spec Buy) is leveraging the popularity of tennis via its TennisWorkout video instruction app that is available on the Internet and mobile devices.

The Tennis Industry Association (TIA) has an aggressive growth strategy to grow the game in the United States and the rest of the globe.  Having consistent stars at the top of the sport is a key driver to the growth of the sport from an overall market perspective.  TIA has a stated goal of 7.5 million frequent players by 2015 and 10 million by 2020 to an overall tennis playing market to approximately $9.5 billion by that time.  This achievable goal should open up the market for equipment manufacturers as well as other periphery service providers like those providing content through social media.

The Company’s TennisWorkout platform is centered on providing content and information around tennis from equipment, form, and strength and conditioning exercises and includes the following features.

  • Video Instruction
  • Step by Step Descriptions
  • Court and Racquet Breakdowns
  • Instruction in:
    • The Ready Position
    • Grips
    • Strokes
    • Serves

According to the TIA report on the State of the Industry from earlier this year, the overall market size for tennis was $5.57 billion, up 3% from 2011 and up 31% from 2000 to 2012. TIA continues to develop initiatives like PlayTennis.com CardioTennis and several inner-city youth movements to grow the game.

LifeApps is still in the early stage of building out its TennisWorkout platform but like other products in the portfolio, one can envision future products and lessons from high profile professionals as part of the product line.  Coupling the growth of tennis with the booming market for social media content and apps and LifeApps is in the right place at the right time.

For more information, refer to our previous sponsored LFAP Reports, Updates and Hot Topics by visiting www.GoldmanResearch.com

Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.

Analyst Certification
I, Robert Goldman, hereby certify that the view expressed in this research report accurately reflect my personal views about the subject securities and issuers. I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the recommendations or views expressed in this research report.

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