October 22, 2013
Industry Deal Highlights Deep Value for LifeApps Digital Media
A few weeks ago, The Active Network, Inc. announced it had agreed to be acquired for $1.05 billion. Given that Active is considered a larger peer to LifeApps Digital Media, Inc. (OTCQB – LFAP - $0.07 Spec Buy), the sheer value of the transaction in turn illustrates the deep value found in LifeApps’ shares as well. Much like LifeApps, Active also combines technology solutions for marketing and branding purposes in the health, wellness, sports, and recreation space with online communities, and real-world events management and product sales. The Company boasts tens of thousands of organizations and corporations as customers. We believe that LifeApps is akin to an earlier stage version of Active but with an emphasis on effective marketing and branding through digital media services rather than solution-based offerings, which offers greater potential and reach.
LifeApps has won acclaim for its digital offerings and via its recent acquisition of Sports One and the introduction of the Golf Core Grip System, management is gaining real sales traction. As we near the close of the Active buyout, eyes will likely turn to LifeApps and investors may find deep value in LifeApps at current levels, thus, driving the shares markedly higher.
Moreover, in recent weeks, the Company has commenced new initiatives in its wholesale eCommerce sporting goods subsidiary Sports One. In addition to hiring new senior personnel to help manage the subsidiary’s growth, the Sports One has signed on new, key partners, including Champion, BAW, ProTime, Headgear Cap Company, and Boxercraft, which broadly increases and diversifies the Company’s overall product line. Management has already witnessed solid growth in this segment, as it has increased revenue and its overall customer base.
Clearly, there is much value in both the digital offerings and sporting goods segment for LifeApps. Given that we are heading into the important holiday season, investors can look forward to growth in the Company’s operations along with its market value.
For more information, refer to our previous sponsored LFAP Reports, Updates and Hot Topics by visiting www.GoldmanResearch.com
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Senior Analyst: Robert Goldman
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