Since our initiation of coverage exactly 3 weeks ago, Flexpoint Sensor Systems’ stock has more than doubled from the $0.04 area, and doubled average daily volume, aided in large part by a series of very positive news releases.
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It is anticipated that the device will initially be approved for use in Europe and use will expand to the U.S. market as the necessary approvals are obtained. It is expected that the needed certifications in Europe can be completed by late this year or early next year.
There is pent-up demand for inexpensive, accurate methods of determining the position of the colonoscopes around the world, and Haemoband's device is the first of its class. Testing to date has demonstrated the ability of Flexpoint's sensor to graphically display the shape of the colonoscope and to accurately detect any looping of the scope. With more accurate readings on the position of the device, doctors can minimize complications that can arise from the colonoscope coiling, and can cut down on the time necessary to perform the procedure. With the incorporation of the disposable Bend Sensor, the current monitoring equipment can now graphically display the position and formation of the colonoscope. This is a distinct advantage over the capabilities of the existing equipment.
With 5 million colonoscopies performed in the U.S. annually, and a similar number in Europe, the market opportunity for Flexpoint is huge. We believe that production could begin in 1H14. At full production, this is the most promising consistent revenue stream with annual volumes in the millions. Completion of development of the colonoscope will lead to development of other related medical devices with even greater annual usage.
Separately, Flexpoint and Bend Tech LLC announced that they have received funding for the development of a "Smart Shoe" that shows real time data and has the ability to collect data for future training and comparisons. Flexpoint in conjunction with Bend Tech has developed a shoe that can communicate with smart phones and other wireless devices to give real time analysis showing balance, performance and other pertinent data relating to performance of the individual. Golf will be the first targeted industry, but successful entry into this segment opens a number of other areas for development as this technology can be replicated for use in virtually any sports and recreational activity.
Golfers and other sports enthusiasts spend billions of dollars annually in an effort to improve their individual performance. Flexpoint could hit a home run in this highly profitable and fast-growing vertical market by offering an inexpensive technology for that purpose to millions of potential customers.
Representatives of Bend Tech are currently involved in ongoing discussions and negotiations with several major equipment manufacturers and distributors and Flexpoint management anticipates that development of the golf shoe product could be completed and the product brought to market by the middle of next year. The next step will be to build advanced prototypes for demonstration purposes and then take the shoe to various manufacturers to work out either a manufacturing agreement or a licensing agreement for production of the shoe and related electronics.
We believe that real traction will occur after the turn of the year as the two companies upgrade electronics and visual displays of the offering for the all-important PGA merchandise show January 21-24 in Orlando, Florida. It is likely that meaningful business development and production opportunities could be closed after the show. Several prototypes of the shoes and even golf club shafts with sensors have already been completed and demonstrated to major equipment manufacturers.
With a series of milestones ahead, the undervalued FLXT stock offers huge potential for both the stock trader and the long term investor. With projected gross margins north of 50%, we believe that FLXT could earn nearly $2M in net income on $6-7M in revenue once broad automotive product deployment occurs. This event would likely result in a $30-40M market cap, versus the ridiculously low $5M current market value. We rate FLXT Speculative Buy with a $0.20 price target.
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Rob Goldman founded Goldman Small Cap Research in 2009 and has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.
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