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September 16, 2013

New Apple iPhone Releases a Plus for LifeApps

The growth in the number of smartphone users in the U.S. remains high, driven by functionality, features, and varied associated service plans by the mobile communications carriers. In fact, a recent release by Pew Research Center’s Internet & American Life Project finds that for the first time, a majority of American adults 56% percent own smartphones, while 35% have mobile phones that aren’t smartphones. Not surprisingly, the greater the consumer’s income, the more likely that person owns a smartphone. Moreover, the highest earning demographic seems to largely gravitate toward iPhones.

In some circles, there has been a concern that given its price, it may be difficult to migrate more of the “thirty-five percenters” to the iPhone. But, with the launch of Apple’s iPhone 5c, which carries a low price tag, and the pending launch of the high-end iPhone 5s, Apple could spark a new wave of smartphone purchases and mobile device utilization from existing and new smartphone buyers.  Both of these events bode very well for LifeApps Digital Media, Inc. (OTCQB – LFAP - $0.076 – Spec Buy) and other mobile media players as a rising tide lifts all boats.

LifeApps Digital Media, Inc. is a provider of fitness, sports, and health related content for the mobile media market, and is a leading, authorized developer, publisher and licensee for Apple iOS – iPhone, iPod Touch, and iPad. The Company leverages the hyper growth in digital apps by offering high-end, interactive mobile apps, digital publications, tutorials, social media, and products to health, fitness, and sports enthusiasts. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

The mania surrounding what will likely be a huge numbers of existing users upgrading to the new iPhone 5s,  will likely have a positive impact on sales of the lower-end but highly functional iPhone 5c which will enable a whole host of new users to be introduced to and become familiar with, mobile media firms such as LifeApps.  Interestingly, the just announced IPO filing by Twitter may also prove to be a driver of mobile device sales and foster greater app usage.  For example, in the weeks leading up to the Facebook (NASDAQ – FB) IPO, FB gained a meaningful number of new users just based upon the hype of the IPO. We believe that the same thing will happen with Twitter. Since Twitter is associated with being one of the top favorite apps, existing and new smartphone users may elect to spend more time engaging in Twitter and social media apps that dovetail with their interests such as health and fitness, which is a category well known to bring like-minded people together.  Clearly, with these huge industry events around the corner, LifeApps is in a great position to enjoy substantial growth in usage and revenue.

For more information, refer to our previous LFAP Reports, Updates and Hot Topics by visiting www.GoldmanResearch.com

Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.

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I, Robert Goldman, hereby certify that the view expressed in this research report accurately reflect my personal views about the subject securities and issuers. I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the recommendations or views expressed in this research report.

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