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September 12, 2013

LifeApps Set For Growth in Ancient Form of Exercise

Yoga is literally heating up across the United States.  The exercise routines date back to 3000 BC from India and were originally intended as a form of meditation and relaxation.  Today in the U.S. yoga is being used by the health minded individual to control stress and increase flexibility and strength.  A new fad is ‘hot’ yoga, where the studio temperature is cranked up in an effort to sooth muscles and tendons.  This is part of an ever-growing migration to yoga as a form of exercise in the US and globally. To capitalize on this yoga growth LifeApps Digital Media, Inc. (OTCQB- LFAP - $0.0761 – Spec Buy), a provider of fitness related content for the mobile media market has introduced exciting yoga-centric product platforms. These offerings provide content and information around yoga routines and expert opinions.

The MDWorkout is a full-featured workout tutorial app that highlights over 100 workouts, yoga routines and stretches.  A “My Routine” function allows users to customize workouts and easily build playlists.  LifeApps’s YogaWorkout PRO is a set of professional yoga instruction with narrated videos.  The latest update features retina display support and AirPlay support that allow the user to stream videos from their phone or AppleTV. The YogaWorkout PRO website (http://www.yogaworkout.com) is easy to navigate and provides users news, routines, and other high-end information.

The combination of managing increased time constraints for the health conscious consumer and the proliferation of yoga as a form of exercise make the content LifeApps® provides a popular offering for the health conscious consumer. As an example of the domestic growth, in 1999, the Yoga Master Bikram started one studio in Manhattan, and today there are hundreds of Bikram Yogas in the U.S.  In 2012, Yoga Journal published a study finding that there was an increase in regular yoga participation from 2008 of 40.6% in 18 to 34 year olds, 41% in 34 to 55 year olds, and 18% in 55 and older people in the United States alone.  Additionally, those who had practiced yoga as of 2008 increased their spending on yoga equipment and lessons by 46% over that time.  Even professional athletes are using the routines for relaxation and stretching, as illustrated by an article in the Washington Times from 2012 about Major League Baseball’s Washington Nationals. 

The increase in the popularity of yoga makes sense when one considers the positive effects the routines offer to combat the stresses of the modern world.  Yoga provides stress relief through meditation, strengthening, and stretching.  As a result, LifeApps is in the right place at the right time with its Yoga platforms, which will surely serve as a key driver of revenue for the emerging health and fitness content provider.

For more information, refer to our previous LFAP Reports, Updates and Hot Topics by visiting www.GoldmanResearch.com

Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.

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