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September 5, 2013

LifeApps Helps Users Get Advice and Experts Gain Influence

Whether or you are on the ‘online’ grid or not, social media and the provision of valuable online content is here to stay. Social media is driving consumers’ decisions and actions and the firms that seem to be best positioned to gain the largest piece of this revenue pie are the companies with both an online and offline footprint.  LifeApps Digital Media, Inc. (OTCQB – LFAP) is one such company, as it offers unique digital content as well as physical products for the health conscious consumer and sports enthusiast.  Moreover, the Company offers a great platform that benefits professional athletes and consumers alike.

High profile professional athletes today are brands unto themselves.  With the help of agents and public relations experts they create an image with TV commercials and ad appearances.  With the advent of Twitter and Facebook these same athletes are now generating a sphere of influence with followers, fans and ‘likes’.  The LifeApps platform offers high profile athletes and emerging stars such as Rickie Fowler to grow their spheres of influence and positively impact their own personal brands while providing fans and users with advice and guidance.

LifeApps offers content that fill an unmet need in the marketplace in the form of digital magazines, smart phone applications, and internet downloads.

Youworkout:

These apps are available on the iPhone, iPad, iPod Touch, Kindle Fire and Android Tablets.  This motivational and entertaining series offers outstanding content and guidance from professional athletes, Olympians, trainers, sports physicians, nutritionists, leading Subject Matter Experts, sports tech, and sports journalists.  The premiere issue featured Rachel Buehler of the U.S. National Women’s Soccer team and Olympic Volleyball stars Jennifer Kessy and April Ross.  Volume 2 features MLS Soccer star David Beckham, Anthony Torbio of the Kansas City Chiefs, and Ryan Lindley of the Arizona Cardinals.

Golf Core Grip Workout System:

Revolutionary training device focused on strengthening and stretching core in a golf-specific manner and improving strength and fitness to impact the customer’s overall game.  It was developed by Dr. Mackay and other leading golf fitness experts.  It is available on iPhone, iPad and iPod touch.

MDWorkout:

This is a newer product that is a full-featured workout tutorial app that highlights over 100 workouts, yoga routines and stretches.  A My Routine function allows users to customize workouts and easily build playlists. 

TennisWorkout:

The Basics covers the fundamentals of tennis playing taught by tennis experts and includes video instructions, descriptions, and court and racquet explanations.

YogaWorkout PRO:

These are professional yoga instruction with narrated videos.  The latest update features retina display support and AirPlay support that allow the user to stream videos from the phone or AppleTV.

From the consumer side, the need for expert opinions and advice combined with the time restrictions so many people have today make the LifeApps media content a highly differentiated product.  LifeApps gives the consumer what they want, from whom they want, but on their time. Many more stars are likely to be featured in the coming months. Who will provide specific sports instructions in order to expand their spheres of influence.  Imagine getting golf lessons from a high profile PGA tour player, or Yoga lessons from a world renowned teacher. 

The LifeApps media platform is driving a new market frontier where the amateur athlete or health conscious consumer can meet and gain knowledge from the high profile athlete while simultaneously benefiting the superstar athlete and his or her own brand.  Developing new products, refining existing applications, and eliciting more high profile athletes to share expert advice will help LifeApps be a top player in the ‘new’ media market and drive meaningful revenue for the Company.

For more information, refer to our previous LFAP Reports, Updates and Hot Topics by visiting www.GoldmanResearch.com

Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.

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I, Robert Goldman, hereby certify that the view expressed in this research report accurately reflect my personal views about the subject securities and issuers. I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the recommendations or views expressed in this research report.

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