Golf Trends Favor LifeApps

Even casual fans of Golf can easily see that the sport is enjoying widespread global popularity as well as very favorable demographic trends. These trends in the golf industry may help explain the ever-increasing popularity of the Golf Core Grip Workout System and mobile app sold by LifeApps Digital Media, Inc. (OTCQB – LFAP - $0.08 – Spec Buy).

While there is no denying the singular impact Tiger Woods has had on the global popularity of the sport, two trends in particular are helping drive popularity across the globe and the Golf Core Grip Workout System and mobile app as well.

For starters, here in the U.S., an estimated 1 in 5 golfers is a woman, which is a fairly dramatic change from just 20 years ago. The rise of women in the business world to the C-level suite has had a modest impact in certain circles but a big shift in marketing and thus popularity of professional female golfers in the LPGA has been an interesting phenomenon as well. Unlike most women’s sports, one can always seem to find avid fans and followers of the LPGA.

A more dramatic impact has come from Asia where golf has taken the continent by storm, led in large part by the huge success garnered by male and female golfers from Asia. In fact, golf is one of the few sports that can tout large and actively engaged fans from North America, Europe and Asia.

This engagement by the casual to committed golfer has enabled LifeApps’ Golf Core Grip Workout System to earn high marks and sales in its online category. Developed by leading golf fitness experts, the Core grip is a revolutionary fitness workout system for golfers that are designed to improve stability, power, distance and control.

Interestingly, not only benefits from sales of its system due to the growth in the golf industry but technology as well. A disproportionate number of golfers that gravitate to workout systems like the Core Grip, use smartphones and other mobile devices, as compared to non-golfers, due to demographics and lifestyle choices. Considering that Core Grip users can record their workouts, take the system with them anywhere and get additional video instruction with its mobile app, LifeApps should continue to enjoy meaningful sales of this product and related offerings in the golf or other fitness segments, which will help drive the shares significantly higher ahead of the release of new offerings.

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Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.

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