LiveDeal’s Higher Profile Could Soon Yield Higher Valuation
Technology stocks, particularly those that are application software and platform companies to the leisure industry have reached new highs of late and are well-positioned for the start of the second quarter, which is seasonally one of the segment’s strongest periods. With spring in bloom over much of the country, companies such as LiveDeal, Inc. (NASDAQ – LIVE - $3.27 – Spec Buy), Groupon, Priceline.com, and Yelp, all known for their unique online leisure services and deals, tend to see an increase in traffic which often correlates to revenue growth.
LiveDeal Inc. is a publicly traded company that operates livedeal.com, a geo-location based mobile marketing platform that enables restaurants to publish "real-time" and "instant offers" to nearby consumers has been gaining a great deal of attention of late, thanks in part to its new marketing campaign. This campaign includes a new television commercial airing in more than 100 markets. (https://www.youtube.com/watch?v=UPmjdiH4_F0).
Judging by events in recent quarters, some of the leading companies that provide a technology platform to the leisure industry clearly recognize the importance of the dining experience, which raises the value of companies such as LiveDeal which also service this segment.
For example, the three billion in market cap Yelp.com recently introduced a new platform to restaurants called “SeatMe.” This popular monthly subscription and add-on fee offering assists restaurateurs in managing reservations, both online and in-house. Conversely, LiveDeal’s real-time marketing platform, which carries no monthly fee, helps restaurateurs manage their dining room and provide customers with “live deals” to enhance traffic, making it a win-win for both parties.
Interestingly, online pioneer Priceline.com is approaching its 52-week high as it nears the one-year anniversary of the Opentable acquisition for $2.6 billion. An online reservation service with tens of thousands of restaurants in stable, Opentable is the leader in its space which why its acquisition carried such a high valuation. As LiveDeal grows its own stable of restaurant clients offering live deals, it is clear that a future value for the company could be substantial.
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Senior Analyst: Robert Goldman
Rob Goldman founded Goldman Small Cap Research in 2009 and has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.
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