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January 21, 2014

ForeverGreen’s PowerStrips Could Be a Game-Changer

Direct marketing firms tend to sell a broad line of products as part of their business models, in the hope of developing a signature personal care product with brand recognition with which to take revenue to a whole new level. Utah-based ForeverGreen Worldwide, Corp. (OTCQB – FVRG) may have found this highly efficacious signature product with its PowerStrips line, which along with its FG Xpress segment, was pre-launched a year ago. Given the broad popularity and impressive sales growth during the pre-launch phase last year, the Company plans to make the product widely available across the globe in 2014.

In anticipation of the full-scale launch, the company recently added powerful industry leaders to the executive team which not only helps validate the uniqueness of the FDA listed product, but will substantially aid in enhancing the visibility, distribution and global footprint of the product. If, as management expects, broad adoption and sales of PowerStrips occur, it could put ForeverGreen in the top tier of the direct marketing arena. 

PowerStrips combine a proprietary blend of ancient herbs, minerals and elements into a patented and proprietary effortless product that is applied topically. Once applied, the technology uses muscle and tissue to activate and boost energy simultaneously in areas of pain and discomfort and at a cellular level, bringing rejuvenation to the body.  With 1.5 billion people suffering from chronic pain, this product is a potential game changer as it has a Class 1 medical device listing by the FDA, which is a huge differentiator in the market as compared to other, similar products sold today.

Each topically applied PowerStrip has two layers. The outer layer contains elemental Germanium. The inner or adhesive layer contains a proprietary blend of: Fermented Korean Red Ginseng, Silver and (Alpha-c CMPTM) Marine Phytoplankton.  The unique ginseng contains Saponin which is an herb that is not consumed orally due to certain properties that in tests have not assimilated well through oral consumption despite its healing properties. Although specific efficacy data is limited, this herb has demonstrated to be effective in topical form. Testimonials from users of all ages are diverse and very positive. The strips are designed for use every 2 days and a 1-month pack of 15 strips costs $69.95.

Given that sales of PowerStrips alone approached $12 million in 2013 during the pre-launch phase, it is easy to see why sales are expected to escalate substantially in 2014. Moreover, since ForeverGreen management has recently provided Wall Street with monthly sales updates, investors can monitor overall progress and sales success rates, thus providing a healthy dose of comfort in the stock’s future, just like PowerStrips themselves.

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Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.

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I, Robert Goldman, hereby certify that the view expressed in this research report accurately reflect my personal views about the subject securities and issuers. I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the recommendations or views expressed in this research report.

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