November 21, 2013
Major Sports Mobile App Acquisition Puts LifeApps on M&A Target List
There was a mega deal in the sports mobile app space as apparel giant Under Armour (NYSE – UA) agreed to buy bought MapMyFitness for $150 million. In our view, this transaction is great news for LifeApps® Digital Media, Inc. (OTCQB - LFAP - $0.071 – Spec Buy) which offers a variety of sports and fitness related content to the growing mobile media app market. With a market cap of only $5.4 million and an innovative and creative mobile app product line, LifeApps® would be a great target for a potential buyer, which is more good news for shareholders.
MapMyFitness has over 20 million registered users and is an open platform integrating with over 400 fitness tracking devices, sensors, and apparel. These apps enabled athletes to measure their training and performance online and actually dovetails with the LifeApps offerings which are used as training and teaching tools. Under Armour is looking to fend off rival Nike (NYSE – NKE) and expand into the digital mobile app space by offering athletes an advanced training experience with the newly acquired platform from MapMyFitness.
LifeApps® current mobile apps include the popular Golf Core Grip Workout System, two yoga workouts and a tennis workout. The Company is leveraging the huge growth in the app space and is poised to monetize its fitness and sports products in the space. The stock is a tremendous value as an investment in the sports training and explosive mobile app space, and the recent Under Armour deal affirms this sentiment.
For more information, refer to our previous sponsored LFAP Reports, Updates and Hot Topics by visiting www.GoldmanResearch.com
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Senior Analyst: Robert Goldman
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