August 29, 2013
LifeApps Perfectly Positioned to Ride Digital Publishing Trends
Based on recent industry reports and studies, LifeApps Digital Media, Inc. (OTCQB – LFAP) appears to be in the perfect position to ride some of the most important trends in the digital publishing industry. LifeApps currently operates as a digital publisher and delivers products on a cross-platform suite targeted toward fitness and health enthusiasts and amateur and recreational athletes. The Company produces content via its digital magazine along with interactive apps available through download on mobile devices.
As noted in a recent story in the influential website Technology for Publications, the digital publishing world is booming. According to MRI’s Survey of the American Consumer, digital publishers enjoyed an 83% increase in digital readership from spring 2012 to spring 2013. With ESPN and Sports Illustrated at or near the top of the leaderboard, it is clear that sports and fitness are some of the most popular categories, which dovetails perfectly with the LifeApps focus. Moreover, these trends bode very well for a continued increase in readership of its future publications and the flagship offering, YouWorkout. YouWorkout features the hottest professional athletes sharing their fitness, diet and training routines and providing instruction.
While the growth in the sale and use of smart phones receives a great deal of publicity, it is interesting to note that the tablet is the preferred device for digital publications. The Mequoda Group recently found in a survey that 57% of the respondents reported that using a tablet is their favorite device with which to consume content. This response confirms that the evolution and greater utilization of tablets for digital publishing and interactive apps may be growing at a faster pace than originally forecast as further evidenced by recent milestones and initiatives by major print publishers.
For example, Hearst Magazines announced earlier this year that it now counts 1 million subscribers to its tablet editions. Also, Esquire now offers a free weekly tablet edition to current subscribers and an opportunity to purchase the digital edition for just 99 cents per issue. A number of lesser known publications are also going web-only in response to the current trend toward mobile applications.
Whether consumers use a tablet or a smart phone, early-mover LifeApps is a clear beneficiary of the huge growth in the digital publish arena, especially since the sports and fitness segment is one of the major drivers of this growth. With new content in the offing, LifeApps is poised to broaden its readership reach and profile over the coming quarters.
For more information, refer to our previous LFAP Reports, Updates and Hot Topics by visiting www.GoldmanResearch.com
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Senior Analyst: Robert Goldman
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