Investment and Company Research
Opportunity Research
MICROCAP HOT TOPICS

August 6, 2013

LifeApps Is Transforming Lucrative Digital Branding Industry

Imagine the world in 10-20 years along the lines of marketing and advertising.  Putting an ad in the newspaper, magazines, or other periodical may be up there with typewriters or cash registers as extinct forms of technology and communication.  Print media itself might be gone.  Reaching consumers through digital media is the rapidly growing form of communication allowing companies to brand themselves and their products.  Moreover, the companies that recognize this trend and lead the charge on behalf of leading brands will be the big winners.

LifeApps Digital Media Inc. (OTCQB – LFAP - $0.0726 – Spec Buy), a digital publishing firm specializing in fitness, sports, and healthy lifestyle content, is one of those companies.   The Company’s multi-billion dollar fitness and sports products target market presents an outstanding opportunity for LifeApps to allow firms to utilize its cross-platform approach to digital media to sell products and services while creating a digital brand platform.  The Company is a leading, authorized developer, publisher and licensee for Apple iOS – iPhone, iPod Touch, and iPad – and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace.  The explosion of the use of these devices plays a major role in how firms brand products. LifeApps is poised to capitalize in this hyper-growth.

From digital advertising to a social media presence, firms are spending more and more capital to increase brand awareness online.  According to CNET, a 2013 University of Massachusetts Dartmouth study found that 77% of Fortune 500 companies have Twitter accounts, and 70% had a Facebook (NASDAQ – FB) account.  These same firms pay in the millions of dollars annually for online advertising via affiliate and other similar programs, where products and services are graphically illustrated in an online billboard style and a consumer can point and click his or her way to purchases.  Additionally, companies are now tracking and using data in an effort to appeal to consumer tastes and grow brand awareness.  All of these initiatives bode well for LifeApps.

Plus, the coupling of the sports industry and digital media presents a new arena for innovative companies.  According to a study by the market research firm Lucintel conducted in 2012, the worldwide sporting goods market is forecast to reach $266 billion by 2017.  This industry is all about brand management.  Companies like Nike (NYSE – NKE), Adidas (OTCQB – ADDDF), and Under Armor (NYSE – UA) spend millions on Hollywood production-level TV commercials and celebrity endorsements and are now migrating more of these dollars to digital brand management.  The unique LifeApps business model will be a catalyst for companies in the sports industry to develop strong brands and reach more consumers via digital media, driving major top-line growth and future profits.

You Might Also Like

Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.

Analyst Certification
I, Robert Goldman, hereby certify that the view expressed in this research report accurately reflect my personal views about the subject securities and issuers. I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the recommendations or views expressed in this research report.

Disclaimer
This Opportunity Research Hot Topics article was prepared for informational purposes only. Goldman Small Cap Research, (a division of Two Triangle Consulting Group, LLC) produces research via two formats: Goldman Select Research and Goldman Opportunity Research. The Select product reflects the Firm’s internally generated stock ideas while the Opportunity product reflects sponsored research reports. It is important to note that while we may track performance separately, we utilize the same coverage criteria in determining coverage of all stocks in both research formats. While stocks in the Opportunity format may have a higher risk profile, they typically offer greater upside as well. Since May 2013, Goldman Small Cap Research has been compensated $500 per article by a third party and $4,000 for a research report service.  

This article is the opinion of Goldman Small Cap Research and was written based upon publicly available information.  The Company has not endorsed or compensated Goldman Small Cap Research for this article. All information contained in this report was provided by the Company or derived from GSCR due diligence. Our analysts are responsible only to the public, and are paid in advance to eliminate pecuniary interests, retain editorial control, and ensure independence. Analysts are compensated on a per report basis and not on the basis of his/her recommendations.

The information used and statements of fact made have been obtained from sources considered reliable but we neither guarantee nor represent the completeness or accuracy. Goldman Small Cap Research did not make an independent investigation or inquiry as to the accuracy of any information provided by the Company, or other firms. Goldman Small Cap Research relied solely upon information provided by the Company through its filings, press releases, presentations, and through its own internal due diligence for accuracy and completeness. Such information and the opinions expressed are subject to change without notice. A Goldman Small Cap Research report, update, article, or note is not intended as an offering, recommendation, or a solicitation of an offer to buy or sell the securities mentioned or discussed.

This publication does not take into account the investment objectives, financial situation, or particular needs of any particular person. This report does not provide all information material to an investor’s decision about whether or not to make any investment. Any discussion of risks in this presentation is not a disclosure of all risks or a complete discussion of the risks mentioned. Neither Goldman Small Cap Research, nor its parent, is registered as a securities broker-dealer or an investment adviser with FINRA, the U.S. Securities and Exchange Commission or with any state securities regulatory authority.

ALL INFORMATION IN THIS REPORT IS PROVIDED “AS IS” WITHOUT WARRANTIES, EXPRESSED OR IMPLIED, OR REPRESENTATIONS OF ANY KIND. TO THE FULLEST EXTENT PERMISSIBLE UNDER APPLICABLE LAW, TWO TRIANGLE CONSULTING GROUP, LLC WILL NOT BE LIABLE FOR THE QUALITY, ACCURACY, COMPLETENESS, RELIABILITY OR TIMELINESS OF THIS INFORMATION, OR FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES THAT MAY ARISE OUT OF THE USE OF THIS INFORMATION BY YOU OR ANYONE ELSE (INCLUDING, BUT NOT LIMITED TO, LOST PROFITS, LOSS OF OPPORTUNITIES, TRADING LOSSES, AND DAMAGES THAT MAY RESULT FROM ANY INACCURACY OR INCOMPLETENESS OF THIS INFORMATION). TO THE FULLEST EXTENT PERMITTED BY LAW, TWO TRIANGLE CONSULTING GROUP, LLC WILL NOT BE LIABLE TO YOU OR ANYONE ELSE UNDER ANY TORT, CONTRACT, NEGLIGENCE, STRICT LIABILITY, PRODUCTS LIABILITY, OR OTHER THEORY WITH RESPECT TO THIS PRESENTATION OF INFORMATION.