August 6, 2013
LifeApps Is Transforming Lucrative Digital Branding Industry
Imagine the world in 10-20 years along the lines of marketing and advertising. Putting an ad in the newspaper, magazines, or other periodical may be up there with typewriters or cash registers as extinct forms of technology and communication. Print media itself might be gone. Reaching consumers through digital media is the rapidly growing form of communication allowing companies to brand themselves and their products. Moreover, the companies that recognize this trend and lead the charge on behalf of leading brands will be the big winners.
LifeApps Digital Media Inc. (OTCQB – LFAP - $0.0726 – Spec Buy), a digital publishing firm specializing in fitness, sports, and healthy lifestyle content, is one of those companies. The Company’s multi-billion dollar fitness and sports products target market presents an outstanding opportunity for LifeApps to allow firms to utilize its cross-platform approach to digital media to sell products and services while creating a digital brand platform. The Company is a leading, authorized developer, publisher and licensee for Apple iOS – iPhone, iPod Touch, and iPad – and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. The explosion of the use of these devices plays a major role in how firms brand products. LifeApps is poised to capitalize in this hyper-growth.
From digital advertising to a social media presence, firms are spending more and more capital to increase brand awareness online. According to CNET, a 2013 University of Massachusetts Dartmouth study found that 77% of Fortune 500 companies have Twitter accounts, and 70% had a Facebook (NASDAQ – FB) account. These same firms pay in the millions of dollars annually for online advertising via affiliate and other similar programs, where products and services are graphically illustrated in an online billboard style and a consumer can point and click his or her way to purchases. Additionally, companies are now tracking and using data in an effort to appeal to consumer tastes and grow brand awareness. All of these initiatives bode well for LifeApps.
Plus, the coupling of the sports industry and digital media presents a new arena for innovative companies. According to a study by the market research firm Lucintel conducted in 2012, the worldwide sporting goods market is forecast to reach $266 billion by 2017. This industry is all about brand management. Companies like Nike (NYSE – NKE), Adidas (OTCQB – ADDDF), and Under Armor (NYSE – UA) spend millions on Hollywood production-level TV commercials and celebrity endorsements and are now migrating more of these dollars to digital brand management. The unique LifeApps business model will be a catalyst for companies in the sports industry to develop strong brands and reach more consumers via digital media, driving major top-line growth and future profits.
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Senior Analyst: Robert Goldman
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