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July 29, 2013

LifeApps Is A Big Winner In The Trend Toward Greater Mobile Web Usage

Five years ago, laptops were the ubiquitous mobile computing tools of choice for professionals and consumers alike. Fast forward to today, and smartphones along with tablets of all sizes are the rage. The ease of use and the greater functionality of these smaller form factors have prompted a shift in the way we utilize the Internet. As a result, by 2015 many industry analysts project that the majority of web traffic in the U.S. will be mobile-based, rather than computer-based web traffic. This shift plays directly into the sweet spot of LifeApps Digital Media, Inc. (OTCQB-LFAP-$0.485-Spec Buy). LifeApps is a digital media company focusing on health, fitness, sports publications, and next-generation social networks.

In fact, the trend toward greater mobile web usage is already taking shape in a big way Facebook recently announced that nearly half of all of its advertising revenue was derived from mobile usage and even Starbucks is getting into the act. By some accounts, iOS and Android devices account for 45% of all web browsing versus machines running Windows, which are dominated by computers. Interestingly, the big Windows 8 flop by Microsoft may have even helped accelerate this shift.

For its part, LifeApps' primary business is the production of digital media geared for mobile devices in the form of digital magazines, apps and next generation social networks. Its health, wellness, and sports enthusiasts target market is a no-brainer given the active and mobile nature of the market's demographics. Moreover, this set is actively seeking out information and apps in which to utilize for themselves as part of their regimen and also in which to share and join with fellow active friends and colleagues. Two key examples of extremely popular LifeApps offerings include the Golf Core Grip Workout and YouWorkout digital magazine. Both products have enjoyed major success as top downloads in their categories on both the iTunes and Google Play app stores.

Companies that have not already embraced the fact that many websites will migrate to an app appearance and function in order to cater to mobile web users will be left behind. As result, LifeApps has a substantial opportunity to leverage its success as a mobile digital media platform by assisting other firms in the fitness and related industries in branding and marketing their wares via the new high growth app media.

Senior Analyst: Robert Goldman
Rob Goldman has over 20 years of investment and company research experience as a senior research analyst and as a portfolio and mutual fund manager. During his tenure as a sell side analyst, Rob was a senior member of Piper Jaffray's Technology and Communications teams. Prior to joining Piper, Rob led Josephthal & Co.'s Washington-based Emerging Growth Research Group. In addition to his sell-side experience Rob served as Chief Investment Officer of a boutique investment management firm and Blue and White Investment Management, where he managed Small Cap Growth portfolios and The Blue and White Fund.

Analyst Certification
I, Robert Goldman, hereby certify that the view expressed in this research report accurately reflect my personal views about the subject securities and issuers. I also certify that no part of my compensation was, is, or will be, directly or indirectly, related to the recommendations or views expressed in this research report.

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