July 29, 2013
LifeApps Is A Big Winner In The Trend Toward Greater Mobile Web Usage
Five years ago, laptops were the ubiquitous mobile computing tools of choice for professionals and consumers alike. Fast forward to today, and smartphones along with tablets of all sizes are the rage. The ease of use and the greater functionality of these smaller form factors have prompted a shift in the way we utilize the Internet. As a result, by 2015 many industry analysts project that the majority of web traffic in the U.S. will be mobile-based, rather than computer-based web traffic. This shift plays directly into the sweet spot of LifeApps Digital Media, Inc. (OTCQB-LFAP-$0.485-Spec Buy). LifeApps is a digital media company focusing on health, fitness, sports publications, and next-generation social networks.
In fact, the trend toward greater mobile web usage is already taking shape in a big way Facebook recently announced that nearly half of all of its advertising revenue was derived from mobile usage and even Starbucks is getting into the act. By some accounts, iOS and Android devices account for 45% of all web browsing versus machines running Windows, which are dominated by computers. Interestingly, the big Windows 8 flop by Microsoft may have even helped accelerate this shift.
For its part, LifeApps' primary business is the production of digital media geared for mobile devices in the form of digital magazines, apps and next generation social networks. Its health, wellness, and sports enthusiasts target market is a no-brainer given the active and mobile nature of the market's demographics. Moreover, this set is actively seeking out information and apps in which to utilize for themselves as part of their regimen and also in which to share and join with fellow active friends and colleagues. Two key examples of extremely popular LifeApps offerings include the Golf Core Grip Workout and YouWorkout digital magazine. Both products have enjoyed major success as top downloads in their categories on both the iTunes and Google Play app stores.
Companies that have not already embraced the fact that many websites will migrate to an app appearance and function in order to cater to mobile web users will be left behind. As result, LifeApps has a substantial opportunity to leverage its success as a mobile digital media platform by assisting other firms in the fitness and related industries in branding and marketing their wares via the new high growth app media.
You Might Also Like
Senior Analyst: Robert Goldman
This article is the opinion of Goldman Small Cap Research and was written based upon publicly available information. The Company has not endorsed or compensated Goldman Small Cap Research for this article. All information contained in this report was provided by the Company or derived from GSCR due diligence. Our analysts are responsible only to the public, and are paid in advance to eliminate pecuniary interests, retain editorial control, and ensure independence. Analysts are compensated on a per report basis and not on the basis of his/her recommendations.
The information used and statements of fact made have been obtained from sources considered reliable but we neither guarantee nor represent the completeness or accuracy. Goldman Small Cap Research did not make an independent investigation or inquiry as to the accuracy of any information provided by the Company, or other firms. Goldman Small Cap Research relied solely upon information provided by the Company through its filings, press releases, presentations, and through its own internal due diligence for accuracy and completeness. Such information and the opinions expressed are subject to change without notice. A Goldman Small Cap Research report, update, article, or note is not intended as an offering, recommendation, or a solicitation of an offer to buy or sell the securities mentioned or discussed.
This publication does not take into account the investment objectives, financial situation, or particular needs of any particular person. This report does not provide all information material to an investor’s decision about whether or not to make any investment. Any discussion of risks in this presentation is not a disclosure of all risks or a complete discussion of the risks mentioned. Neither Goldman Small Cap Research, nor its parent, is registered as a securities broker-dealer or an investment adviser with FINRA, the U.S. Securities and Exchange Commission or with any state securities regulatory authority.
ALL INFORMATION IN THIS REPORT IS PROVIDED “AS IS” WITHOUT WARRANTIES, EXPRESSED OR IMPLIED, OR REPRESENTATIONS OF ANY KIND. TO THE FULLEST EXTENT PERMISSIBLE UNDER APPLICABLE LAW, TWO TRIANGLE CONSULTING GROUP, LLC WILL NOT BE LIABLE FOR THE QUALITY, ACCURACY, COMPLETENESS, RELIABILITY OR TIMELINESS OF THIS INFORMATION, OR FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES THAT MAY ARISE OUT OF THE USE OF THIS INFORMATION BY YOU OR ANYONE ELSE (INCLUDING, BUT NOT LIMITED TO, LOST PROFITS, LOSS OF OPPORTUNITIES, TRADING LOSSES, AND DAMAGES THAT MAY RESULT FROM ANY INACCURACY OR INCOMPLETENESS OF THIS INFORMATION). TO THE FULLEST EXTENT PERMITTED BY LAW, TWO TRIANGLE CONSULTING GROUP, LLC WILL NOT BE LIABLE TO YOU OR ANYONE ELSE UNDER ANY TORT, CONTRACT, NEGLIGENCE, STRICT LIABILITY, PRODUCTS LIABILITY, OR OTHER THEORY WITH RESPECT TO THIS PRESENTATION OF INFORMATION.