July 16, 2013
Preventive Measures For Prostate Cancer
Prostate cancer is a leading cause of death in men. According to the American Cancer Society, in 2013 nearly 240,000 men will be diagnosed with the disease and nearly 30,000 will die from it in the U.S. alone. Plus, one in six men will be diagnosed with prostate cancer at some point in their lives. Finally, prostate cancer is the second leading cause of cancer related death in men, behind only lung cancer. Clearly, treatment of this disease is a major concern and presents an opportunity for medical research and development. Additionally, finding preventive products that health conscious men can routinely utilize will emerge as a way to fight prostate cancer and creates a large opportunity and market for companies such as Plandaí Biotechnology, Inc. (OTCQB – PLPL - $0.47 – Spec Buy).
For example, carotenoids are substances found in fruits that give them their respective bright colors, like tomatoes and oranges. These nutrients are a key source of vitamin A and lycopene; a substance derived primarily tomatoes, which have been found to be beneficial in prevention of prostate cancer. Data from a University of Illinois-Chicago study in 2010 demonstrated that men who consume a significant amount of lycopene reduced the risk of developing the disease by 35%. Additionally, in a large epidemiologic study by Harvard University, researchers found that men who ate at least 10 servings a week of tomato-based foods reduced their risk for prostate cancer by 45%, while those who had four to seven servings lowered their risk by 20%.
To be certain, most men do not eat or have time to consume tomato based foods that provide the lycopene and vitamin A at the levels mentioned above. As a result, dietary supplements will play a major role in preventive measures for prostate cancer.
Plandaí Phytofare Carotenoid Complex is a unique product that harnesses the beneficial effects of these nutrients due to the Company’s proprietary and advanced extraction process and ability to generate high absorption into the blood stream. In fact, the product will offer one of the highest levels of lycopene found in a dietary supplement. Looking at the Company’s line of offerings, we believe that this will be the third product in the Plandai arsenal that will be marketed and sold in 2014. Among other approaches in marketing the Phytofare Carotenoid Complex, Plandaí will target the health conscious consumer seeking prevention of diseases like prostate cancer, which is likely a market reaching the hundreds of millions of dollars annually.
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Senior Analyst: Robert Goldman
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